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Written by Jeffrey Jordan on Oct 27, 2007

The Social Branding workshop at the NPN Prevention Research Conference in Portland, OR was a huge hit. Thanks to everyone who attended the conference and the workshop.

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Bzzzzz...Do you hear it?
Culture and Identity Research
Written by Kassandra Reina   
Tuesday, 10 June 2008

 

I miss my pager.

 

 Yesterday, during the opening keynote speech at Apple’s Worldwide Developers Conference, CEO Steve Jobs revealed the iPhone 3G to an eager audience who had been anticipating this release.

“Twice as fast. Half the price” is the slogan for the new 3G, and that it is. The iPhone 3G will come with a 3.5-inch screen and have better battery life, with talk time of five hours, stand-by time of 300 hours, six hours of high-speed browsing time, 20 hours of audio and seven hours of video. Hot damn! Jobs ain’t no dummy.  He was quick to realize that quicker data downloads and lower prices are key to increasing purchases of iPhones worldwide.

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Tha Carter III Drops
Youth Culture
Written by Jason Lane   
Friday, 06 June 2008

 

prison tattoos already?

 

 Like laying a raw T-bone in front of a caged German Shepard, hip hop fans around the world have been taunted by the promise of an upcoming Lil Wayne album only to hear that the release is constantly pushed back. The wait is over: it’s feeding time.

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The Power of Popularity
Tobacco Prevention
Written by Youn Lee   
Thursday, 22 May 2008

 

Forgetting locker combos

 

Most youth prevention programs do not concern themselves with recruiting popular young people.  They try to recruit everyone because their goal is to prevent everyone from engaging in risky behaviors regardless of whether someone is popular or not.  This makes total sense.  However, approaching the task of positively influencing any and all young people does not necessarily mean recruiting everyone. 

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Making Headlines in Social Change!
Social Change Topics
Written by Andrew Ermlick   
Friday, 09 May 2008

Social Branding is making headlines.  News outlets are starting to pick up this science as a hot story, something unique, something that transcends boundaries of innovation.  Check the latest press on Social Branding from Conneticut's TheDay.com.  Click here.

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To Wii or Not to Wii?
Youth Culture
Written by Jason Lane   
Monday, 05 May 2008

 

wii

 

It wasn’t too long ago that parents everywhere were condemning the makers of games like Grand Theft Auto, saying that violence in video games isn’t necessary and providing the perfect forum for such timeless age-induced quotes as: “when I was a kid,” “back in my day,” and “that’s the problem with kids today.”

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The Purple Plague: Call for a Cultural Intervention on Sizzurp
Drug & Alcohol Prevention
Written by Andrew Ermlick   
Monday, 14 April 2008
purp
Drinkin on some purple got me feelin mello,
Some like promethazine some like the yellow
    -Project Pat

Lean, purple drank, that purple stuff, purp, texas oil, muddy cup, sizzurp.  Call it what you will.  Southern hip hop culture calls it a lot, but it’s all the same thing, a purple swirl of codeine boosted cough syrup mixed with Sprite and served in a styrofoam cup.  Sometimes there is vodka.  Sometimes there is gin.  Sometimes there is a dissolving jolly rancher.   But there is always prescription strength cough medicine, which can lead to a slow spin warbling of the senses, painful addiction, and possibly death. 

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Abingdon, VA Rocks Y Street
Social Branding Campaigns
Monday, 14 April 2008

 

teams happen

 

 On April 5th the rural town of Abingdon, Virginia was rocked by the Y Street training. Youth even came from the neighboring state of Tennessee to join in. Trainers Chris Basler and I broke pass the bias barriers with icebreakers and team buildings for opening sessions, which provided a moment for youth to step out of the comfort zone and step into the bigger picture of advocacy. To be honest, being a minority in such a rural town did have me thinking about racial tension, and teens not being as open as most urban youth would.  My reservations were overwhelmingly overturned. 

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Salad: The Ghost of Healthy Meals Past
Obesity and Exercise
Written by Becky Goodman   
Thursday, 03 April 2008

 

sloppy salad

 Misleading restaurant advertisements have branded us into believing a salad is the healthiest alternative when eating out.  Chilling nutritional facts of supposedly “healthy” salads might make you change your mind about what is best for your body…

 

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The Cost of Cool: Building a Wardrobe on Layaway
Youth Culture
Written by Jason Lane   
Monday, 24 March 2008

 3 dudes walking

 When I was growing up, I had the ‘benefit’ of having an older cousin. Which just meant that I had a loosely related older person to play tricks on me  and my siblings and I never really liked when we had to go play with THAT set of cousins. Anyway, back to the ‘benefit’ part. Like most families with a few kids, we didn’t exactly have cash bursting out of walls. So, I (undoubtedly like so many others) became the recipient of many hand-me-downs...

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