There always seems to be a generational gap that causes some differentiation between what youth regard as hot and what adults think youth regard as hot. I’m sure you can think of a time when your parents thoroughly misunderstood the pop culture phenomena that were important to you…I’ll never forget the time my Grandmother referred Beyonce’ as Bee-Ons (My sister and I still make fun of her, behind her back, for that one). Youth don’t always take kindly to their heroes being misconstrued, and in case you’re not in the know, let me introduce you to one possible hero: NOFX. 

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The “INSERT LARGE CORPORATION is Evil” has been exhausted, a deflated mantra for easy rebellion, but a great documentary film called The Corporation gives some much needed depth to this bumper sticker argument, while exposing some mad-scientist branding tactics along the way. 

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It’s true that reality television holds a viewership of teens, young adults, and adults but one market that has been recently tapped into for primetime television is the youth market ranging from pre-teen to mid-teen. The producers over at CBS decided to create a primetime program about 40 children and young teens, ages 8 to 15, who are chosen to create, build, maintain, and live in their own world with no adults and no rules. By making an abandoned town their own and learning how to eat, sleep, and live amongst each other, it seems as if it is the child’s turn to prove his/her capability to “survive.” I think this is a bold move on CBS’ part to create a series about children and young teens, steering away from the traditional dating, weight-loss, and real-life inspired television shows that occupy other prime-time slots.  

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It might seem like the perfect job for a young adult.  Part-time.  Hanging out with youth- playing basketball, assisting with homework, doing arts & crafts, or helping out with cheer club.  It even fits into a typical college student’s schedule.   You show up at 2:45pm and by 6pm, you’re on your way back home or off to your evening class.  It is intrinsically rewarding.  Truly fostering learning and development, keeping children safe.

You are a role model, positively impacting and creating change in the lives of our children, our future.  Making a difference for tomorrow.

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Starbucks apes bohemian with a bourgeois wallet. Niketown is multi-floored adrenaline, leaving the shopper with an uneasy feeling of falling forward from the store’s momentum. These examples of the living brand and marketing through experience have beaten the path for the design of much larger environments.  Experiential marketing, the conscious baiting of human senses through environmental control, has ballooned from single storefronts to entire shopping malls.  The implications of this phenomenon for social branding campaigns are vast, as the horizon is widened for proof of functioning, large-scale interventions.

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Jay-z is one of the biggest names and hip hop today, and as the CEO of Def JamRecords, he’s also one of the most powerful people in the game. Come November, Jay-Z will also have a new album out, which will be a slight departure from his normal process of creation. Meanwhile, on the west coast, San Francisco based urban/hip hop/graffiti clothing company, Upper Playground, begins releasing new items for Fall, and they look to maintain their hard-earned cred with the hip hop community.

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