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Any fashion-conscious woman is familiar with Chanel No. 9. Everything about this fragrance – from the ads, to the salespeople, to the packaging – stands for luxury, sensual sophistication, and class. Camel No. 9 it seems, is trying to get on the bandwagon of the No.9 success, and it seems like they are doing a great job at it. Camel No.9 marketing department really did themselves over on this one. Camel No. 9 have ads in Vogue, Glamour, and other fashion magazines. Coincidentally, Glamour is a magazine with the highest youth readership. It’s not Camel No. 9’s fault, of course, who constitutes the readership.
However, if sleek, sophisticated women is really who they are marketing to, why are they giving out trinkets like pink glittery stickers, pink glitter cell-phone accessories? Glitter, other than eyeshadow, is not a high-fashion staple. No self-respecting high-fashion woman would ever say, “Bling it on,” and even the model is a little bit on the young side. Also, this bag just looks a wee-bit under the threshold for those who are fashion-conscious. My point is not that Camel No. 9 does not have a good marketing strategy; they have the money to hire the best marketing team in the world. My point is that Camel No.9 has a different target than what they openly admit to. Even though the women who actually reads Glamour and Vogue won’t be attracted to Camel No. 9’s giveaways, their little sisters or even daughters might simply because they have not yet entered the “true” world of high fashion. And when they do, it will be too late to stop smoking Camel No. 9. For more pictures and information about Camel No. 9, click here .
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