Hopefully by now you are aware that sub-Saharan Africa is more heavily affected by HIV and AIDS than any other region in the world. The statistics and facts about the African AIDS epidemic are startling and frightening: AIDS is the leading cause of death in Africa, which has accounted nearly half of all global AIDS deaths. In just the past year alone, AIDS has claimed the lives of an estimated 1.5 million people in the region. Over 11 million children have been left orphaned by AIDS.

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The recent uproar concerning the comment made by the irreverent Rev. Jesse Jackson towards Senator Barack Obama is not surprising nor is it as shocking as the media has portrayed... 

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Social Branding is making headlines.  News outlets are starting to pick up this science as a hot story, something unique, something that transcends boundaries of innovation.  Check the latest press on Social Branding from Conneticut's TheDay.com.  Click here.

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“Turn educational achievement into a brand and market it to minority students as successfully as sneaker companies, video-game makers, and hip-hop clothing labels have marketed their stuff.”

This is what Harvard economic Roland Fryer, who is also Chief Equalify Office for the NYC Department of Education, is striving to do. How?....

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Starbucks apes bohemian with a bourgeois wallet. Niketown is multi-floored adrenaline, leaving the shopper with an uneasy feeling of falling forward from the store’s momentum. These examples of the living brand and marketing through experience have beaten the path for the design of much larger environments.  Experiential marketing, the conscious baiting of human senses through environmental control, has ballooned from single storefronts to entire shopping malls.  The implications of this phenomenon for social branding campaigns are vast, as the horizon is widened for proof of functioning, large-scale interventions.

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Hands down, iPods are the most successful MP3 players ever. I would even venture to say the term iPod is used more often than the term MP3 player. So why is the iPod so successful and how can we use this?

If you have seen a workshop on Social Branding, you know iPod commercials are often used to illustrate the power of image and identity in behavior change. First, think of how an iPod is used. The white headphones are immediately recognizable. The accessories show off the iPod, instead of hiding it. People are proud to show them off where ever they can.

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Experiential marketing is a commercial strategy that sometimes complements or even replaces conventional media/print marketing. It attempts to captivate all five senses (touch, taste, smell, sight, sound) to form a comprehensive and memorable experience. I personally agree with many marketing critics who name Starbucks as the most successful experiential marketer. Virtually everyone in the US knows what Starbucks is, and is likely to have similar answers when asked:

How do you feel at Starbucks?
Likely answers: warmth, coffee, intelligence, relaxed.

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