Come on down!

The third week in July was a busy one for the folks over at The Price Is Right. Aside from the regular greasing of the big wheel, stocking up on tubes of Ben-Gay, covering everything in velvet and gold to retain the look and feel of the 70’s, and making sure there’s plenty of green glitter around the 5 and 15, PIR producers had their hands quite full. Having recently switched hosts, from the immortal (literally) Bob Barker to Drew Carey, maintaining the brand identity of the show is more important than ever. Let’s face it, Carey has some big shoes and a skinny little microphone to fill. Lots of fans are having a hard time adjusting to the new look and host. So, PIR producers are really pushing the brand, hard. For the first time in quite a while, PIR is shooting commercials and exploring other avenues to increase brand loyalty.

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Let’s be real. It is not at all an exaggeration to say that Asian Pacific Islanders (APIs) are not represented in the media. Though the API population makes up a large and diverse percentage of our population (look at our schools, universities, workplace), we are limited to very narrow and stereotypical representations of what an Asian American is. Though many may want to believe it, not all Asian Americans know kung fu, nor are they ninjas by night, geishas, computer geeks, perpetual foreigners, and only oriented towards academics. The colorful diversity of the API population yields a vast population with very different cultures and histories. But when we turn on our televisions, open up magazines, we are stuck with the typical fortune-cookie-mushu-pork standard.  However, a popular television show, America’s Best Dance Crew, is helping to break APIs into a new and refreshing visibility.

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"Bxtch, I'm the Boss, and I'm laughing at your blogs."  A beefy chuckle from a beefy man.  Platinum selling Miami rapper, Rick Ross claims he's "the Boss" ad nauseum.  While Ross may be splitting Miami ports at 60mph in his dimed-out speed boat these days, his tourettes-like proclimations of lifelong bosshood could be some deep-seeded overcompensation.  The Smoking Gun has recently confirmed that at age 19, Ross was Corrections Officer.  In other words: Ross has been frontin.'

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 Yesterday, during the opening keynote speech at Apple’s Worldwide Developers Conference, CEO Steve Jobs revealed the iPhone 3G to an eager audience who had been anticipating this release.

“Twice as fast. Half the price” is the slogan for the new 3G, and that it is. The iPhone 3G will come with a 3.5-inch screen and have better battery life, with talk time of five hours, stand-by time of 300 hours, six hours of high-speed browsing time, 20 hours of audio and seven hours of video. Hot damn! Jobs ain’t no dummy.  He was quick to realize that quicker data downloads and lower prices are key to increasing purchases of iPhones worldwide.

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I sometimes find myself typing on an Apple PowerBook Pro, drinking a Starbucks Cinnamon Dolce Latte, wondering if I should get my Volvo Cross Country (’98, baby) washed soon.  It’s times like this that I wonder why I don’t actually use all these descriptors.  I refer to said Apple PowerBook Pro as “my laptop,” my Starbucks Cinnamon Dolce Latte as “my coffee,” (though the connection between the melted cinnamon bun taste and actual java is tenuous at best) and the Volvo Cross Country as “my parents’ station wagon.”  Yet I’ve noticed an interesting trend—characters on TV don’t feel this need to simplify their choice brand names.  Frankly, if I was being paid an endorsement fee, neither would I. 

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Gold leaf biodegradable coffin 

Eco-Friendly til the End.

Literally. My recent visit to Colorado inspired me to jot down “being more-environmentally friendly” an entry on my new year’s resolution. Naturally, as anybody would do, I scoured the Internet for ideas, and I discovered that the self-proclaimed tree hugger can go a step further than just hugging the tree, he/she can BE a tree  (or at least part of it).  How? Behold Ecopod, the biodegradable coffin.

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