Jay-z is one of the biggest names and hip hop today, and as the CEO of Def JamRecords, he’s also one of the most powerful people in the game. Come November, Jay-Z will also have a new album out, which will be a slight departure from his normal process of creation. Meanwhile, on the west coast, San Francisco based urban/hip hop/graffiti clothing company, Upper Playground, begins releasing new items for Fall, and they look to maintain their hard-earned cred with the hip hop community.

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With or without a computer at home, it seems every young person is online everyday.   A campaign without an online strategy nowadays is most kindly described as an incomplete campaign. But the internet is even harder to use effectively than other mediums that have been around for decades. We’ve had some experiences that not only reach youth online, but also become apart of the online experience for youth.  When used properly, the internet can reach almost an entire market for pennies on the dollar.

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